The Digital Media Technology programme supports national strategies for the digital economy and the development of cultural soft power. Built on an interdisciplinary approach, it combines knowledge from computer science, art, design and communication studies to cultivate versatile, creative and innovative professionals. Graduates develop strong technical skills, artistic awareness, industry insight and a global perspective, providing core talent for the digital media industries and supporting the integration of the digital and real economies.
As a National First-Class Undergraduate Programme, it draws on ZJUT’s strengths in engineering and computer science to deliver an interdisciplinary “Engineering/Computer Science + Art” curriculum. The programme features multiple national and provincial first-class courses and a complete system of research and practice platforms. Through partnerships with more than ten leading domestic enterprises, it integrates industry, academia and research, giving students practical experience alongside their studies. Students also benefit from collaboration with the University of Exeter, which is recognised for interdisciplinary research in digital culture and immersive technology and has strong links with leading industry institutions including the BBC. This dual domestic and international pathway prepares graduates to meet the growing demand for talent in the digital cultural and creative industries.
Supported Disciplines: Computer Science and Technology, Design Science
Perspectives on Digital Media, Digital Media Research Methods, Introduction to Game Studies, AI in the Global Context, Data Structures and Algorithms, Computer Animation, Multimedia Technology and Application, Object-Oriented Programming, Linea Algebra, Internet Foundations and Frontiers, Communication and Climate Crisis, Social Media in the Global Context, Fundamentals of Machine Learning, Design and Development of Games, Virtual Reality Technology, Discrete Mathematics and Probability, Digital Access, Final Project.
The programme combines the University of Exeter’s international expertise in digital media with Zhejiang University of Technology’s National First-Class Undergraduate strengths in engineering and art to offer students extensive practical training. At Exeter, students access global resources through the Immersive Experience Research Centre, participating in projects such as the Digital Experience Lab, digital culture studies and VR/AR interactive storytelling, and gaining experience with industry-standard software. Exeter’s collaborations with organisations including the BBC and Sony Interactive Entertainment provide internships and mentorship, while academic recognition from bodies such as the British Film Institute enables participation in high-level industry forums and research commercialisation, fostering global perspectives and practical skills.
At ZJUT, students benefit from advanced campus laboratories, including the Virtual Reality Lab, Audio-Visual Lab, Animation and New Media Lab, Render Farm Studio and 3D Printing Lab, with hardware among the best in China. Over ten industry-education integration bases with partners such as Hikvision, Hangzhou Automation Institute, Zhejiang Daily Group, the 8K Digital Entertainment Live Streaming Creative Industry Center and Zhongke Visual Communication Practice Base offer practical training from technology research to content creation, ensuring a close connection between classroom learning and industry needs.
Domestic Further Study:
1.Access to Zhejiang University of Technology's policy for recommending outstanding undergraduates for exemption from entrance examinations for postgraduate programmes.
2.Participation in the National Postgraduate Entrance Examination.
3.Application for master's degree programmes within the college.
Overseas Further Study:
1.Application to world-renowned universities such as the University of Oxford and the University of Cambridge.
2.Admission to corresponding master's programmes at the University of Exeter through its Undergraduate-to-Master's Pathway Programme, with eligibility for tuition fee reduction policies.
Employment:
Graduates of the Digital Media Technology programme have wide-ranging career opportunities across multiple sectors. In film, television and animation, they can work in special effects production, 3D animation design and post-production compositing to create high-quality content. In game development, graduates contribute to game engine development, art design and gameplay planning, building immersive gaming experiences. In immersive technologies such as VR and AR, they focus on content research and development, interaction design and technology implementation for applications in culture, tourism, education and healthcare. Graduates also pursue roles in digital marketing, including campaign planning, new media content creation and user data analysis to support brand communication, as well as careers in user interface and experience (UI/UX) design, specialising in interface design, interaction logic and user experience optimisation for a range of digital products.
